Results Portfolio: Media Client: Puget Sound Business Journal Challenge: Promotion of Special Edition: 40 under 40 Solution: Lead Generation Blitz ExperienceTM Results: • 10 Reps • 28 Leads! • 22 Appointments! • 9 Contracts! • $130,000+ revenue! “Andrea, you did great, as the statistics indicate!” Mike Flyn, Publisher & CEO Puget Sound Business Journal » Learn more about our Blitz Experience® Programs Client: Puget Sound Business Journal Challenge: While the PSBJ has been successful in obtaining advertising clients in most industries, the construction industry has been particularly challenging to attract as regular advertisers with the journal. Solution: Lead Generation Program A special edition of the PSBJ called “The Seahawks Stadium: A Touchdown for the Region’s Economy?” was published in July, 2002. Sittig Incorporated was retained, and we created a direct mail campaign to solicit new advertisers from the construction industry. First, the top 100 Sittig Incorporated contacts from the construction industry were identified as target clients. Next, we created an introductory letter and sent it to the identified contacts. Then, we followed up with the contacts using a series of email and telephone calls to bring them to a level of requesting more information from a PSBJ Sales Representative. Finally, we sent the qualified leads to the PSBJ for closure. Results: With typical direct mail campaigns resulting in a 1 – 3% success rate, the PSBJ was thrilled with the outcome of 5% as a result of the Sittig Incorporated direct mail campaign! “In just 2 weeks, Sittig Incorporated was successful in strategically positioning us with 100 contacts, resulting in 5 qualified prospective advertising clients. As a result of this project, I am confident we will bring on several new customers within the next few months. We look forward to working with Sittig Incorporated again in the near future!” Sherri Wells, Director of Advertising and Sales Puget Sound Business Journal » Learn more about Virtual Sales Representative Client: Washington CEO Magazine Challenge: Special Edition Promotion Solution: 1 Prospecting Blitz Experiences® Results: • 6 Sales Reps • 34 Appointments! “I found the Blitz Experience® to be exhilarating and productive. Using a technique called 'The Ledge', I was able to secure more appointments & receive more responses from voice mail messages.” Helene Thomas, President Washington CEO Magazine » Learn more about our Blitz Experience® Programs